“Art consists of separating one tiny piece from the rest of the universe and holding it up in such a way that it appears to be the most important, fascinating thing of this moment.”
For the past five years I've been aiming my full attention at becoming a versatile media designer. During my Bachelor studies 'Image & Media Technology' at the HKU Utrecht, I've been experimenting with a wide range of media; Illustration, Film, 2D & 3D Animation, Interactive Installations, Virtual Reality, Music & Composition, Photography. But there only were a couple of media that really inspired me; Illustration & Film. Having always been a fan of vintage film posters, I've been in a hot pursuit to discover the secrets and techniques that define the vintage poster genres. To name a few; Western, Magic, B-movie Horror, Sexploitation, Sci-Fi, Film Noir, Grindhouse, everything that looks a bit outdated, yet still holds a great deal of craftsmanship.
As for Film, I've been slightly hesitant during my first few years of college to set my sails in such direction. But in learning the amount of impact that a great film can set in motion, and experiencing the amount of adventure one can have by making a film, an unstoppable urge has grown in me to use film to portray stories that are worth the telling. That's why I've been focusing on film more and more in the past years.
How I work
Usually, after a thorough briefing, in which the client will give an explanation of his project alongside the goal of the project and the desired deliverables, I create a set number of sketches. The client then gets to choose one of the sketches to further build upon or asks to combine two sketches into a final product.
Here's an example of the type of sketches I might deliver. This was for a project involving a poster for a horrorfilm about a killer self-driving car and a female detective chasing it down.
As this poster was created to fit a movie pitch, the result is still a little sketchy. But it is clear that this poster has resulted from a combination of the aforementioned sketches.